GREEN PATH/ KANACH JANAPARH

MISSION:
To address environmental problems in Armenia in order to build civil society, support public health and protect natural resources.

SUMMARY:
This campaign was inspired by successful media campaigns from the West and the potential to utilize television (and other media) to powerfully reach people throughout Armenia with motivating messages aimed at changing individual behavior and supporting positive institutional changes. It will combine these targeted media messages with concrete “on-the-ground” actions to bring positive change on a range of environmental issues.

This campaign will encourage citizens and the government to more responsibly and sustainably solve a variety of environmental problems together.

Initial participating organizations:
American University of Armenia Environmental Conservation and Research Center, Arlex Ltd., Armenian Forests NGO, Armenian Volunteer Corps, Armenian Women for Health and Healthy Environment, Bars Media, Caucasus Environmental NGO Network, Cimera/Caucasus Media Institute, PB Consulting